CXHX--Forge ahead for 30 years

Cixi Huaxing Automotive Appliance Co., Ltd   founded in 1992, is a member of China auto generator industry association, specializing in the production of commercial and passenger car auto generators. The company attaches importance to product quality. At present, it has passed QS-9000 and IATF16949 quality system certification; It focuses on independent research and development and has won a number of national patent certificates; It is committed to the construction of scientific and technological enterprises, and Huaxing Electric Appliance has won the title of "national scientific and technological enterprise".

                                  Budding heart

In the 1980s, Cixi was just an insignificant county-level city, but like all over the country, the private economy began to emerge and flourish under the warm spring breeze of reform and opening up. Mr. Ye Jianqiang, the founder of Huaxing Electric Appliance, was only a young man in his twenties. He saw that most of the private enterprises in Cixi were small family workshops, and some of the larger ones were only process products for other brands... There were almost no enterprises with their own brand products. At this time, he had an idea in his heart - to create an independent brand whose products are of high quality and recognized by the market.

             Forge ahead through trials and hardships

So in 1992, he started a long road of entrepreneurship. That year, Mr. Ye Jianqiang founded Huaxing Electric appliance. The ideal is beautiful, but the reality is cruel. Due to the lack of start-up funds, the factory can only rely on the production and domestic sales of some small auto parts in the initial stage. At that time, the production team of only 5 people supported the survival of the enterprise by relying on instrument cars and old equipment in the rented small plant, and the operation was very unstable. This is far from his dream, but despite this, Huaxing people did not give up.

They carried out detailed market research and visited a large number of users. Finally, they decided to start the research and development of agricultural machinery and automobile generator in 1994. But at that time, the market had high requirements for generators. Almost only state-owned enterprises were able to produce generators. It was difficult for private enterprises to talk about production alone, let alone create their own brands. At that time, there were no talents, funds, business sites and equipment... How did the factory seek to survive in such an environment?

There are more ways than difficulties! Huaxing people firmly believe in this. They decided to carry out independent transformation of the existing equipment and self-made supporting equipment to meet the production demand and meet the production quality requirements. In 1998, began to develop light truck generator. At that time, China's automobile industry developed rapidly, and the demand for urban and rural transportation and short distance transportation was increasing day by day. The market has a great demand for light truck generator, and the company has made great progress and development: Huaxing's products won the new utility patent in 2000; In 2001, it passed the inspection by the National Laboratory and Changsha automobile elevator inspection center, and the product quality reached the national standard and took the lead in China; In 2002, it won the national key new product and the third prize of Ningbo and Cixi scientific and technological progress in the same year.

With the development of China's automobile industry, people's living standards have improved. The prospect of passenger car market is promising. The company investigated the automobile generators of passenger cars and decided to focus on the automobile generators of joint venture brands and sell them in both domestic and international markets. Implementing the transformation and development of products from agricultural machinery, light truck to passenger car is also a challenge to the company's technicians and production team. First, increase investment in equipment, eliminate original equipment, and greatly increase NC technology and product technology. From the original manual operation, gradually develop the mechanization and automation of products. At present, the production process, numerical control and digital automation rate of the company reaches 95% of the production process requirements. The consistency and qualification rate of product quality have been greatly improved. The company won two invention patents in 2020. At present, it is developing from small and fine to small and comprehensive. At present, there are more than 900 kinds of generators, covering 80% of automobile generators, and the products are sold in more than 60 countries around the world.

                         Firmly believe in brand power

Through the continuous efforts of Huaxing team, the original unreachable dream has become a reality. At present, cxhx's own brand products have their own agents in Vietnam, the Philippines, Brazil, Peru, Australia and other countries. The product quality has been highly praised by local users and the market share has increased steadily. At present, independent brands account for 50% of the company's total sales. The company vigorously develops emerging markets, implements the agent strategy of one country and one agent, and provides high-quality products and services to the world. The management team of the company strictly controls the fineness and professionalism of the production team in the generator manufacturing process to ensure the quality and quality of products, which is the responsibility of Huaxing people. Only good products can bring customers a good sense of experience and make cxhx brand irreplaceable in the eyes of customers, which is the intangible asset and strength of the company.